'Room of Your Dreams' all dressed up for the future

The Parador brand goes on the offensive. Astounding it may be at first sight that to do so the company would start to introvert completely at their headquarters in Coesfeld/ Germany. But far away from the industry's most important national trade fair events Parador did just that and after a complete relaunch turned an area of approx. 2.000 sqm - known as the TrendCenter - into a theme park for the brand.

The new TrendCenter is an emotionally inspiring stage dressed in a futuristic outfit. Interior design images of the future have been transferred to the present, brought to a place for thinking and imagination which keeps its gates into the future open wide. Visualising new perspectives of a powerful flooring brand with international appeal. Be it the product highlights of the Classic-Collection or the Trendtime line of products, the brand rotunda, the conceptual study ‚Living in the Future', the POS of the future or the Trend Workshop - at the Trend-Center all the different building blocks are coming together to form a boulevard for future success.

Open Trend Center tour >>