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1977
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In Coesfeld/ Germany the Parador company is being founded.
First innovation: Parador introduces a panel with rounded edges.
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1980
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For the first time Parador offers its dealers planning support
for the design and fit-out of their PoS.
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1983
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Parador launches its furniture line EBS - a modular furniture system which is met with great interest.
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1984
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The first agency-backed consumer advertising campaign goes "on air".
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1988
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At its Coesfeld location Parador builds a MarketingCenter to serve as a permanent
institution for trade partners and consumers. With this Parador permanently commits
to a consistent branding strategy.
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1990
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One-of-a-kind in this industry: Launch of the first computer-aided planning tool for
specialised dealers and end-users. The Planning software ParaCom is being born.
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1995
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Parador extends its range of products by adding the first flooring product.
The first Parador-branded laminate flooring is being sold.
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1998
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With its advertising campaign “My world” Parador becomes a consumer-brand.
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2000
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New distribution channel: Parador expands its dealership base and from now
on is also available in DIY-stores. The fresh range of flooring products
is being complemented by a world premier, the first engineered wood flooring
with Automatik-Click locking system.
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2001
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Parador starts a joint venture with the Gebrüder Meyer Parkettindustrie GmbH in Güssing, Austria.
The first company of its industry, Parador realises an interactive web presence.
In Germany prompted brand recognition for Parador is 18%.
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2002
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Parador celebrates its 25th anniversary together with its customers.
In that same year the consumer-brand is subjected to a re-positioning.
For the first time in the company’s history the new campaign "Room of your dreams" is using
TV-ads in German television. Parador is positioned among Germany’s TOP 100 most
innovative medium-sized enterprises.
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2003
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Parador enters into a joint venture with the Bornheimer Holzwerke and rounds
off its flooring assortment with the launch of a solid wood flooring product line.
Parador introduces the next world-novelty to the market: ClickBoard –
the joint-free design panel for wall and ceiling. Parador’s
MarketingCenter undergoes substantial remodeling and is re-opened as
Parador TrendCenter. Prompted brand recognition in Germany rises to 27 %.
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2004
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Once again Parador wins a position among Germany’s TOP 100 most innovative medium-sized
enterprises. The world’s first solid wood flooring plank with click-connection is
integrated into Parador’s range of products. A convergence startegy boosts
prompted brand recognition in Germany to 35%.
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2005
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The introduction of the design-oriented Trendtime collection further strengthens
Parador’s leading role as the most innovative player of its industry.
The export quota amounts to 34 %
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2007
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The new Classic-generation of laminate and engineered wood flooring products with
its numerous technical innovations defines new standards.
For the first time ever and exclusively at Parador laminate and engineered wood floorings
are equipped with the revolutionary ProAir-system. A part of the ongoing internationalisation,
brand building strategies in Great Britain and Netherlands are intensely pushed further.
The export quota reaches 45%.
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